This area will be UNDER CONSTRUCTION for a bit as we put in place some changes at Activate Media. The idea on this page will be to give a basic understanding of how we work moving forward.
How do I create a new radio show?
Before you do anything else, listen to existing shows that are similar to what you have in mind. Take note of what topics are most interesting to you, as well as the topics that generate callers. Also take note of boring things that slow a show down. Obviously, you’ll want to avoid these practices. Ask your friends what they like and dislike, or even better, ask people who represent your potential audience. They may confirm your ideas, or give you new ones.
Then make a schedule, which should include a list of topics you’ll want to cover or people you want to interview. Make sure you have enough for at least your first two weeks, since you’ll be building an audience! Sometimes you may even want to have friends call in to ask questions. This tactic makes potential callers more comfortable about chiming in.
How should I structure my radio show?
Listeners like predictability, and predictability comes from structure. This means have a clear, signature open, an obvious close, and if you have them, breaks at the same time for each show. We also recommend you divide your show into segments. This lets you handle a variety of different topics, and assures the listeners that they will hear about these same topics every day or every week. Remember, predictability is key if you want people to remember when and why to tune in.
Should I have a co-host?
Having a co-host is a great idea. A co-host can provide a different point of view, or even a completely opposite one. Just make sure your co-host is someone you respect, and whom you’re happy to disagree with. A co-host can also take over when you get sick, or go on vacation. In other words, two talking heads are better than one.